Tuesday, January 11, 2022

Lego Industry

 

  • Franchise - A  collection of media products all based on original creative work. 
  •  Synergy - The promotion of linked products across different areas of media. So the Lego movie is using the DC Super hero's to be featured in their film, like: Batman, Wonder Woman, Super Man Green Lantern and Flash
  • Tent-pole production - Its a film that conglomerates makes profits to fund other projects. 
  •  Ensemble Cast - A big cast with lots of members, that has a role to play for everyone. 
  • Conglomerate - A large (often multinational) business organisation that owns a number of different companies
  • Vertical integration -  Where a single company (or merged companies) controls both the production and the supply of a product. 
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