Lego Movie Poster Campaign

 Analyse how gender has been represented in The Lego Movie poster campaign. Use the written handout to help you answer this exam question (10 marks). 

The majority of these posters are male dominated but the only poster that has a female Lego character on is Wyldstyle. Wyldstyle is not presented as a stereotypical woman. There are some elements of her that make her very feminine; she is beautiful and has perfect lips and eyes, but she is also very edgy. She has pink and blue strands amongst her black hair in a high ponytail to keep her hair out of her face whilst she is in action. In the poster she is slightly smiling looking devious as if she is up to something. Wyldstyle is perceived as a very non-stereotypical female because of her strength and her outgoingness.

Emmet is also seen as very non-stereotypical protagonist. He is a regular character and you would think he is the most unlikely person to be the hero. However he proves to himself that he is capable of achieving great things. He is not the most masculine builder. Usually 'the hero' is seen as a strong, physically fit, capable man but Emmet is a timid, sweet, afraid. But it turns out he was the chosen one and he saved everyone even though you wouldn't expect it. In this poster it shows Emmets vulnerability and his worry. His mouth is open like he is screaming and he looks fearful. His face completely contrasts to his outfit which is a masculine builder costume.

Whereas the very wise Vitruvius is seen as an old man who is smart and is a helping hand to the other younger characters such as Emmet and Wyldstyle. This poster portrays Vitruvius as a knowledgeable, grey bearded, elderly man who is very kind and wants there to be peace in the world however he will fight for what is right and the right thing to do is to defeat Lord Business. 

In this poster we can immediately realise that Lord Business is the villain by the way he is laughing and how his eyebrow is lifted we can definitely identify him as the bad guy. The main colour he is wearing is red and red can be the colour of anger and it shows us how angry he is especially the fact that the piece of headgear he is wearing is shaped like sharp teeth. Lord Business is certainly the criminal.